Technology has always helped business growth. However, with the many innovations available, knowing which to adopt can be bewildering. Virtual reality (VR) is one technology businesses can invest in. Find out if it’s right for your business with this list of VR advantages and benefits. Create your own VR prototypes With the help of VR, […]
Time is the commodity of service providers — therefore being able to manage it well ensures profitability. To maximize your schedule, use Bookings by Office 365. Here’s how this easy-to-use app can greatly benefit your business. Visibility Bid adieu to the days of scribbling on post-its and frantically going through your schedule to find out […]
While you’re still alive and kicking, your heart should never skip a beat. It’s the same with your servers. They’re always working, ensuring your business stays operational even if you don’t pay attention to them. However, business owners tend to overlook their servers as most times it is a simple case of being out of […]
It’s been reported that Facebook is about to ship out its Oculus virtual reality headsets, and Google has its own version in the works. By taking all of this into consideration, it’s safe to say that the VR landscape is about to experience growth — and small- and medium-sized businesses should take advantage of this […]
Phoning your boss to justify why you couldn’t make it to the morning meeting is pretty bad, and going through this on a regular basis is even worse. But imagine being able to manage all your appointments and never miss a single one again — fortunately, the wait is over. Introducing Bookings, the latest service […]
It’s astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the […]
Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online community for your company. Allow the following five tips to help you make the process an easier and enjoyable one:
Make sure your customers are passionate
The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.
Loosen the reins
It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business - so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.
Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.
Create a rich experience
Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let's say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.
Invest in infrastructure
Dedicated team members and the right software are essential components required in taking on an online community - don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.
Don’t stress over measurements
We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.
If you're aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.