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How to make the most of your CRM

How to make the most of your CRM

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.

Enhance content through social media

Enhance content through social media

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

Citrix integrates with Google Cloud

Citrix integrates with Google Cloud

With feature-rich cloud applications like Docs and Slides in G Suite, users can work whenever and wherever they want from any internet-connected device. To help businesses get more out of their cloud platform, Google announced that they are working with Citrix to run virtual desktops and applications in a cloud-hosted environment.

Easily back up and sync with Google’s new app

Easily back up and sync with Google’s new app

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform.

Amazon Web Services’ new virtual desktops

Amazon Web Services’ new virtual desktops

If your business is considering cloud virtual desktops, you’ve undoubtedly looked into Amazon Web Services. AWS offers one of the most reliable and easily accessible options on the market, including the recent release of high-powered machines with direct access to Amazon’s data centers.

Microsoft enhances Workplace Analytics

Microsoft enhances Workplace Analytics

Microsoft’s Workplace Analytics is a handy tool for managers who would like to assess their employees’ performance using data from Office 365 programs. Whereas MyAnalytics provides employees with an overview of their own productivity data, Workplace Analytics allows both employees and managers to view performance rates to evaluate individual productivity.

Productivity tip: email automation

Productivity tip: email automation

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.